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We need eight billion perspectives. AI is giving us one.

I don’t know what the real flex is anymore. That one uses AI, or that one doesn’t. I somehow fit into both camps. In the past few weeks, I have been avoiding AI for most tasks that I deem important and deserving of...

AI Read More

Your ‘Tone of Voice’ is Not Your Differentiator

Please stop telling me you are ‘Professional yet Human’ and ‘Smart yet Approachable’ When I worked in an agency, tone of voice documents were a staple of every brand project. They all followed...

Uncategorized Read More

Yes. AI replaced writers.

And then, it promoted us. When I started my career in writing, people didn’t take it seriously. Writing was just… putting words on a page. What real skill did it take to do something like that? I’ve heard this...

AI, Writing Read More